What Are Your Business “Super Powers”?

By the DynaSis Team

Almost as long as there have been heroes and villains, there have been stories about “super powers”—superhuman or supernatural abilities possessed by normal humans. So prevalent are these “powers” in history and fiction that Wikipedia lists more than 250 of them.

Organizations can have (or appear to have) super powers, too. While they may not be paranormal or supernatural, the most successful businesses all have attributes that make their customers and competitors say, “How do they do that so well?” “It doesn’t seem possible!”

Here’s an example. Some businesses not only anticipate when customers need to reorder products; they also project what other products and services the firms will want or need, next. They know exactly when to approach their customers, as if they were reading the decision makers’ minds.

In reality, these companies and their sales people are likely harnessing and analyzing available data to discern patterns and then making educated assumptions. Ten years ago, this wasn’t possible, but a new crop of business intelligence tools is revolutionizing the information and insight available to proactive firms.

Technology Has Super Powers, Too

Super powers can appear in any area of the business. Since DynaSis is an information technology (IT) and managed IT services firm, our President, David (Dave) Moorman, focused on technology when he began exploring super powers. At first glance, one might assume that technology super powers are all related to operation, such as the ability to keep systems and networks functional 99.999% of the time.

Although availability (along with mobility and security) is a cornerstone of business success, it’s not, by itself, a super power. Dave determined that the greatest technology super power is something most organizational leaders don’t consider. He calls it “technology capability,” which he defines as “an organization’s ability to create business value through its IT assets and competency.”

IT hardware and software can support business functions, but by themselves they don’t propel a company’s success. Similarly, having workers that can use technology at a basic level may get tasks done, but it won’t take a business to the top. Rather, companies that develop true IT capability are those that have adopted the most appropriate technologies and are using them in the most effective ways—and whose employees are working with them in a collaborative, connected fashion.

As Dave noted in his article, Technology Capability: Your Business “Super Power,” which you can download here, “IT assets alone do not equal capability. How a company makes use of those assets, and how well it integrates them—both with one another and across the enterprise—is what drives organizational prosperity, competitiveness, agility and innovation.”

Such an approach promotes outcomes where the total accomplishment is greater than the sum of its parts. In doing so, organizations can take a significant step towards becoming a business “super power,” themselves. In the article referenced above, Dave digs into the specifics of how organizational leaders can begin this journey by developing IT capability for their own firms. We hope you will enjoy reading it.

For small to midsized business owners and executives who are concerned about managed IT support services and network threat protection, DynaSis is one company that has been at the forefront since 1992. In this ever evolving world of cybercrime, crypto virus and network access protection have become critical to every company’s security. DynaSis also provides 24 x 7 x 365 outsourced managed IT services, with its own trained staff for helpdesk, real-time monitoring and the DynaSis Business Cloud, for highly secure data storage and backup. You can find out more by calling us at 678.218.1769, or checking out our website at www.DynaSis.com.