Mobility Is Vital, but SMBs Struggle to Manage It

By the DynaSis Team

Despite mobility being one of the technology cornerstones for small and midsized businesses (SMBs), many organizations still are not making effective, long-term decisions for their firms. In May, we talked about the ongoing challenges of Bring Your Own Device (BYOD) to the workplace and the importance of having qualified IT support teams or managed IT services providers administer and manage this solution. However, numerous studies indicate that BYOD is not the only component of mobility where SMB owners and decision makers are having a hard time achieving optimal benefit.

Per data from research firm SMB Group, between 55 and 65 percent of SMB owners (depending on organizational size) agree or strongly agree that mobile solutions and services are “critical” to the business. Yet, the researchers also found that many SMB owners do not have a strategic perspective regarding mobile technologies. Following are a few examples:

• According to a Techaisle 2015 SMB Mobility Adoption and Trends survey: More than 80 percent of SMB employees require mobile access to company data, yet many owners remain overwhelmed by issues such as total cost of ownership (46 percent), compliance (44 percent) and integration with desktop, IT and communications infrastructure (37 percent).
• In an SMB Group survey of mobile application selection: For firms with 1 to 100 employees, “ease of use” and “low cost” are the top two criteria for adopting or allowing a mobile app in the workplace. Companies of 100 to 1000 selected ease of use and “integrates well with other applications” as the two top criteria. Neither selected such strategic drivers as “increases productivity and collaboration,” “ease of access and management” or “application security” as top application criteria.
• Per a study by RBC Capital Markets about mobile websites: 67 percent of SMBs do not have a mobile-optimized website, and similar studies show that even fewer use SMS or text messages to reach their partners or customers. The study noted that such low adoption rates could be hurting SMB sales—and even corporate reputation—given the uptake of mobile devices.

From these examples (and others), it’s apparent that SMBs lag behind larger competitors in the mobile arena. The development of the “mobile workplace” was supposed to help level the playing field for smaller companies. Yet, for organizational leaders who don’t have the time, expertise or sense of direction to take advantage of mobile opportunities, the reverse could be true.

What many SMBs need most is a cohesive mobile technology strategy, which is a key, not only to effective mobile adoption but also to mobile risk management. As with so many areas of the business, company leaders are often too wrapped up with daily operational issues to make time for strategic planning.

Having the assistance of an outside resource, such as a managed services provider or IT consulting firm, is often the best way to obtain both resource and expertise for objective planning and decision making. With a strategic plan in place, business leaders can make informed, long-term decisions that support both the organization and its personnel.

DynaSis has been providing managed IT support services to Metro Atlanta’s small to midsized businesses since 1992. We provide Availability – making sure your network is up and running; Mobility – allowing your employees world-wide access to your network; and Security – as an Internet security company, we resolve “issues” before they grow into problems. If you want to learn more, please visit www.DynaSis.com, or call us at 678.218.1769.