Last week DynaSis held a Lunch & Learn on Digital Disruption at Fleming’s Steakhouse in Dunwoody and we were pleased to welcome C-Level execs from all over the Atlanta Metro area. Digital Disruption is an interesting concept that is becoming more well recognized as it affects more and ore industries in general and businesses in particular. As we see it, Digital Disruption exists on three levels.
Level 1 disruptions are those that have major repercussions on the way almost all of us live, work or do business. Among these are:
Each of these is a technological advancement and each had/has a major effect on our daily lives.
The next level of digital disruption occurs on and industry-wide basis. Think of events such as:
In each of these cases, the product hasn’t really changed (individual consumer transportation, overnight stays in rented facilities, movie rentals). What changed are the delivery methods.
But for digital disruption to have a positive affect on an individual business, it does not have to be as all-encompassing as inventing a personal computer, or revolutionizing the way people hire rides. It means taking advantage of the technology that is available today and becoming a truly digital business. Today, every business is a technology business, using computers, CRMs, MicroSoft Office and may other tools. But understand this: having computers, servers, and software does not make you a digital business and will not bring about the positive digital disruption that can bring about the four outcomes we expect from a truly digital business:
…all leading to: Increased profitability.
For this to happen, technology has become woven into the very fabric of your company…to become part of your “DNA.” There are developments happening on an almost daily basis that can be of significant benefit to you, or to your competitors. The questions is, which companies will take advantage of this.
We are always hearing from small to mid-sized business owners and execs, “But my business isn’t like that. We’ll never be a technology driven industry." Well, tell that to the cab owners in NYC whose “medallions” (the restricted licenses they buy from the city) have decreased in value from $1,000,000 to $500,000 each. Or the owners of Blockbuster stock, now selling for $.01 a share now that their 8,000 stores have decreased to just 12.
But, again, digital disruption occurs a thousand times more often on an individual business level than on an industry wide basis. Over the next few weeks, we will illustrate with examples of how individual companies have used digital disruption within their own businesses to accelerate growth and profitability.
If you would like to learn more about digital disruption, read our White Paper on the subject, or let us know that you would like to attend our next seminar or webinar.
DynaSis is an Atlanta based managed IT service provider and has worked with a variety local manufacturers since its inception in 1992. DynaSis world-class data center provides safe, reliable and economical cloud computing service to its clients. www.DynaSis.com. 678.218.1769.